Bottled lemonade shows off clean, simple label design
Sweettauk Lemonade was founded on the beach in the surf-mecca of Montauk as a brand that captures the sweet taste of summer in healthful, fun and fresh ways. The company began making organic lemonades at local farmers' markets and soon opened a shop in its hometown of Montauk, NY. Now it has bottled up the goodness for everyone to enjoy anytime, anywhere – bringing its customers warm, feel-good vibes, all year long.
A clean simple form speaks to the pureness of the product. As a HPP (high-pressure pasteurized) product, Sweettauk was limited to certain types of bottle choices, finally choosing a stock "bullet" style PET bottle for its recyclability and communicated the brand's message through label graphics. Overnight Labels (overnightlabels.com) offered a rotary silk screen white, which made the graphics on the label "pop."