Mentos gum packs turn to VELCRO PRESS-LOK closure system
Signaling Velcro Companies' expansion into the candy and confectionery product category, new Mentos™ Pure Fresh Gum Wallet Packs now include the VELCRO® Brand PRESS-LOK® closure system. Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the easy-to-use sensory closure into the pocket-friendly packaging to ensure the product stays sealed and fresh.
"Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations," says Sylvia Buxton, Vice President, Marketing of Perfetti Van Melle. "With the VELCRO Brand trademark on our packaging, we're providing extra value to our customers who can be assured that their favorite Mentos™ gum is sealed securely – and easily – in its package."