Walmart's online retailer unveils private label line
Walmart-owned online retailer Jet.com, unveils its own private label, Uniquely J. The range of foods and home goods is a new challenger in the battle for market share in the rapidly emerging e-commerce private label category and represents a radical new direction for branding in the private label category.
Brand design consultancy, Elmwood (elmwood.com) delivered the strategic direction, naming and creative execution of the Uniquely J brand experience, from online shopping environment to packaging design. Elmwood has designed a brand experience for Uniquely J that meets the unique needs and shopping behavior of the 21st Century urban millennial, while breaking traditional category codes of the private label grocery brand.