Satirical bourbon brand sees hopes and dreams answered with new design
Unique new bourbon Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API (apigroup.com). Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, differentiates itself from other bourbon brands with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials, as well as any whiskey drinkers who don’t take themselves too seriously.
On the drink’s attractive Wild West-style label, the API hot stamping foil Copper Kettle creates a subtly luxurious feel. It forms the Hopes & Dreams lettering, provides a double-line trim around the perimeter, and adds gleam to two sardonic seals of approval that, upon close inspection, boast ‘Unlimited release’.