Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. What do they look for? Do they go for the modern, minimalist packaging? Or the funky, fun packaging?
Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, this could cause a significant decrease in sales for any company. Fortunately, we do have some data on what actually drives purchase decisions in the store.