New president for World Packaging Organization sets goals
Elected in May this year, Pierre Pienaar has announced his goals as the new president of WPO (World Packaging Organization, worldpackaging.org) during the Board meeting of 2017, held in Brazil in the first week of November.
“We cannot ignore that some countries still face the extreme inequality of income between professionals and the masses being the biggest contributor toward the low GDP. Having this in mind, we need to contemplate how to reduce food wastage through the packaging industry. Countries like Brazil and South Africa, for example, have the infrastructure, the money, the brains and certainly the need to feed the masses and yet millions go hungry. Packaging alone cannot fix this problem. However, before we consider any packaging design, material, innovative products, technological advancements, responsible, sustainable, reusable, environmentally-friendly packaging, we MUST understand and appreciate where the packaging industry fits in the chain that could get more food to more people that need it most," said Pierre during his presentation in the seminar organized by local WPO member, ABRE (Brazilian Packaging Organization) in Brazil.