Vanity Fair Napkins Aims to Knock the Brand Off Its Pedestal
With its elegant, shell-embossed design and sophisticated image carefully cultivated for almost 60 years, the Vanity Fair brand of napkins has a reputation as a product for special occasions. Now, parent company Georgia-Pacific wants consumers to know that Vanity Fair napkins can be part of their everyday lives.
“As our day-to-day customs evolve and become more relaxed than they have been in the past, we want consumers to know Vanity Fair has a product for every need, from napkins to use for more casual, everyday meals to products that provide the perfect complement to even their most formal entertaining occasions,” says Lloyd Lorenzsonn, brand building leader for napkins at Georgia-Pacific. “We were seeking to better connect with our consumers through our packaging and convey the seamless nature of the brand,” he adds.