Packaging innovation can be a chicken-or-the-egg situation. Is the innovation being driven by consumer trends, or is new and inventive packaging driving trends among consumer packaged goods? It would probably be easier to argue that the trends are driving innovations in packaging.
The year 2017 saw a number of developments in products and changes in consumer attitudes that prompted the design of inventive packaging designed to meet emerging needs. You can expect these trends to continue this year. Market research firm Mintel (mintel.com) recently identified five major trends that they expect in 2018: