Diamond Nuts Launches Largest Brand Redesign in Over a Century
Diamond of California, the century-old producer of “Made for Homemade” recipe nuts, has launched a brand new product logo and package design. The largest update in over 100 years, the brand is now showcasing a fresh, modern look, featuring its recipe nuts in a bold red packaging adorned with captivating facts about the history of the company, origins of its family-owned nut farms, and classic recipes for homemade meals. With an added bit of color and playful messaging, Diamond of California is updating its look for a more contemporary aesthetic.
“We’re thrilled to introduce a redesign of our packaging and logo that conveys a more modern, updated look to appeal to our consumer today.” says CEO Gary Ford. “The new design, while a bold departure from our old, still showcases our pride in the roots of our company. As we always like to remind people, behind Diamond of California, is a collective of farmers who have been proudly growing for generations. This bag is not only an opportunity to present a new look, but also to emphasize our partnership with many family-owned farms who are responsible for bringing us quality nuts time and again.”