Smart & Final Stores Get New Look for Private Label Line
Smart & Final Stores Inc.—the neighborhood warehouse grocery store—selected packaging design agency Voicebox Creative to refresh the look of its signature First Street private label brand, which makes up over 75 percent of Smart & Final’s private label sales.
The First Street private label name was coined years ago as a nod to the days when every town had a grocery store on Main Street. The line’s new look, designed by Voicebox, recently hit shelves and reflects Smart & Final’s commitment to quality and community through an approachable yet distinguishable diamond-shaped design that further incorporates brand touchpoints through a Main Street backdrop, classic colors and fonts.