First Clear Pouch for Apple Sauce Launches from Tree Top
Tree Top has launched its apple sauce in clear, see-through pouches. The new line-up includes six healthy, on-the-go fruit pouches. This is the first transparent pouch in the apple sauce category. Tree Top applesauce is made from 100% US. apples from the local orchards of the Cooperative’s grower-owners along with other fruits and with no artificial ingredients.
“As the mother of three school-aged children, I want to know that I am giving them the best food to eat,” Brooke Goodrich, marketing manager at Tree Top, said. “I love the convenience of the on-the-go fruit pouches but I didn’t like not being able to see what was inside the pouch before giving it to my kids. Product packaging isn’t 100% fail proof and when a pouch seal isn’t perfect the food inside can spoil and that’s just gross. The new see-through pouch is clearly better because it means my family can see it before they squeeze it and that gives me confidence in what I am feeding my children.”