Berry Launches Scuff-Resistant Soft Touch Capability for Laminate Tubes
Berry Global Inc. has introduced high-resilience, scuff-resistant Soft Touch laminate tubes. While traditional soft touch tubes may scuff or attract dirt over time, Berry’s process helps ensure a lasting scuff-resistant finish that elevates a brand’s tactile and visual appearance. The new tube innovation extends Berry’s offerings of premium, differentiating personal care packaging.
The Company’s proprietary in-line process can be applied as full coverage or in select areas to enhance graphics. It is currently available on 1 1/2”, 1 3/8”, 1 3/16” and 2” diameters. When used in combination with registered embossing, foils, silk screen and flexographic printing, Soft Touch tubes provide a high-end look which stands out on the shelf and helps enhance a customer's brand.