Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario, Can. is refreshing its packaging with a bold new look. To help create the innovative and dynamic new packaging for its popular premium spirit, it called upon Saxco Canada, of Oakville, Ontario, Can., worldwide packaging specialists for the wine, spirits, beer and food industries and its global resource network to assist with the project. Saxco Canada is a division of Saxco International LLC, of Horsham, PA.
“Our role was to help Beattie’s create a beautiful new package with an attractive overall appearance and a distinctive shelf prominence which is commensurate with the vodka’s premium quality, silky smooth finish and unique taste,” states Martin Halle, Saxco account manager for Eastern Canada. “We tried to make it as turnkey as possible and bring it all together on time and within budget parameters.”