Pepsico's New Bubly Sparkling Water Speaks to Consumers
PepsiCo has just launched bubly, a sparkling water with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, sweeteners or calories.
bubly is available in eight flavors: limebubly, grapefruitbubly, strawberrybubly, lemonbubly, orangebubly, applebubly, mangobubly and cherrybubly. Each flavor features bright, bold packaging, unique smiles for every flavor, and comes with a witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"). The new sparkling beverage is available in 12 oz. cans (eight and 12 packs), as well as 20 oz. bottles.