Woosh beauty brand had the chance to leap into ULTA Beauty stores. In order to successfully compete with established beauty brands in the retail space, the founders knew they needed to stand out on shelf while staying true to their brand and target audiences.
To achieve this, founders Bobbie Thomas, style editor for NBC’s Today Show, and co-founder Andrea DeVos Abraham, sought a new packaging and end-cap design that would communicate the brand’s mission of “simplifying beauty” in an approachable yet premium way. Woosh looked to Interbrand’s holistic expertise in packaging design and retail environments for a brand redesign that would engage new retail consumers.