Nestlé Waters North America announces a new Regional Spring Water Brand Sparkling portfolio with 10 new flavors, bold design changes and all-new packaging for the Poland Spring, Deer Park, Zephyrhills, Ozarka, Ice Mountain and Arrowhead brands. The new Regional Spring Water Brand Sparkling line includes a new 12-oz. can format and bottle design.
"Following rapid growth over the past few years, the sparkling water category is now mature enough for us to make a significant investment in developing this extensive line of mainstream sparkling offerings from our regional spring water brands, each of which is the top-selling still spring water brand in its market," said Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America.