Swiss company Cremo just released its line of Caffe Lattesso ready-to-drink (RTD) coffee drinks in a new innovative RTD cup, with a treat under the lid. Drink varieties include Sport, Fit, Macchiato, Cappuccino, Espresso and Black.
Caffe Lattesso comes in a plastic cup that includes a patent-pending lid with a recessed center. The top of the lid is heat-sealed by a lidding membrane with a large pull-tab for opening, which is secured to the side for improved protection. A drinking aperture is positioned to one side of the lid's top and opens when the membrane is removed. In the cavity under the membrane, a Virginia-branded Italian amaretto biscuit sits. The addition of a biscuit under the lidding membrane not only serves as a coffee snack but also adds value to the takeaway coffee product.