More than 3 in 5 Americans (63 percent) say bottled water (still and/or sparkling) is among their most preferred beverages, followed by coffee (62 percent), according to a national survey. Nearly all Americans (94 percent) believe that bottled water is a healthier choice than soft drinks, and 93 percent say bottled water should be available wherever drinks are sold.
The online survey was conducted by Harris Poll (theharrispoll.com) for the International Bottled Water Association (IBWA) of more than 3,000 U.S. adults aged 18 and older. Results also found that among consumers who have ever purchased bottled water, those who identify bottled water as among their most preferred beverages are more likely than those who identify soda as one of their most preferred beverages to recycle their water containers.