The convenience trend is driving the consumer packaged goods sector across the globe. Busy urban dwellers are increasingly looking for products in packages that suit their time-poor lifestyles. To cater to this set of consumers, Yujiahui Co. Ltd. created Unifon Kiss U CC lipstick with a new disc-shaped packaging design in China.
Unlike conventional tube-shape lipsticks, Unifon Kiss U CC lipstick comes in a disc-shaped plastic applicator. Lipstick is contained on both the top and bottom of the applicator, contoured to match the curvature of the lips so that it imparts a "kiss-like feel" when applied by "kissing" the applicator.