House Wine is releasing new, limited-edition Rainbow Rosé Bubbles cans to celebrate and support LGBTQ equality. Between May 1 and August 31, House Wine will donate for every case sold of the Rainbow Rosé Bubbles cans to the Human Rights Campaign (HRC), America's largest organization working for lesbian, gay, bisexual, transgender and queer equality.
Can wine reigns as the fastest-growing packaging format in the wine category, with sales experiencing triple digit growth year after year. House Wine is one of the leaders of the 375-mL can format and it is thrilled to put its leading brand to raise awareness and funds for HRC.