Baby Dove parent-company Unilever looked to Supremia International (supremia.com) and co-packer Menasha (menasha.com) in the development of a unique, parent-friendly Baby Dove Complete Care Baby Essentials Gift Pack. Available in two sizes, the gift pack features a flexible, reusable basket holder containing multiple baby bath products, and promotes Dove’s brand identity through both basket design and, in the larger pack, a winged ‘dove-shaped’ baby towel.
Supremia’s role was one of strategic guidance, and included conceptualizing, developing and executing the design and manufacturing of the basket. The team’s challenge was to satisfy Unilever’s desire for a basket in line with the Dove brand’s clean, mostly white appearance that also was utilitarian, portable, and reusable. The basket had to be durable as well, in order to serve the dual function of vehicle for store shelf-display and collapsible, reusable storage container for parents at home.