After years of entering and judging beer competitions, three friends and former classmates at Cornell Business School in Ithaca, NY noticed one thing: the best, most daring beers in America are being developed by homebrewers. That insight, along with an enduring passion for the craft of beer making, led them to start Barebottle, a brewery devoted to beers inspired by the San Francisco Bay Area. By sourcing local ingredients wherever possible and employing a community-inspired homebrewers competition, their mission is to create the most innovative brewery in the Bay Area.
The main challenge for Barebottle was how to bring the brand to life and tell a unique flavor story on every bottle. Chase Design Group (chasedesigngroup.com) was called upon to create a visual approach and design language for the brewery that could be applied across all touchpoints including packaging, taps, handles, coasters, clothing/gear, delivery vans, website and even the brewery design elements.