Consumers Deem Packaging Key in Determining Recyclability
Americans are recycling their food and beverage cartons more than ever and continue to look to brands to actively help drive the recycling of their products’ packages, according to a new survey by the Carton Council of North America (cartonopportunities.org). The national survey of more than 6,900 U.S. adults showed that 61 percent of respondents report they always recycle their food and beverage cartons, up 11 percent from two years ago.
“The survey findings highlight that, as more Americans have gained access to food and beverage carton recycling, awareness that cartons are recyclable has also increased,’’ said Jason Pelz, vice president of recycling projects for the Carton Council of North America and vice president, environment, for Tetra Pak Americas. “This validates that the widespread consumer education conducted by companies and brands, local communities, as well as our own campaigns, is working and gives us great motivation to continue driving our efforts.”