Are you happier when your house is clean? If so, you’re not alone. According to a survey by Clorox, 80 percent of consumers report feeling more relaxed in a clean space, while 72 percent say they are more productive and 60 percent are less stressed. It is therefore no surprise that consumers put thought into purchasing cleaners, surface disinfectant, dish detergent and other household products. It should be environmentally friendly, made of natural ingredients and have a clean, fresh smell—no harsh chemical odors, please.
So, what else goes into choosing household products and what do consumers look for on shelves? Steve Caldeira, president and CEO of the Household & Commercial Products Association (HCPA), shared his take on what we can expect to see in household packaging, including three-in-one products, refillables and on-the-go sizes.