Firefly’s revitalizing botanical drinks just rolled out a rebrand. Work by B&B studio (bandb-studio.co.uk) comes off the heels of the limited edition bottle for Superfly, a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan. The inventive design for Superfly saw the Firefly logo disappear from the front of the pack and the introduction of botanical illustrations across the bottle.
Botanical blends have always been at the core of the Firefly range, delivering bold flavors drawn from nature. To reflect this commitment to refreshing, natural extracts, B&B studio introduced a new visual identity that re-established botanicals as the heartland of the brand, celebrating the purity of the ingredients through detailed illustrations sourced from vintage botanical books.