Molecola 90-60-90 is the first 100 percent cola of Italy, bottled in glass designed after the curves of 1950's movie divas. The design was created by Verallia (verallia.com), producer of glass bottles and jars for the food and beverage industry.
The goal was to adapt a creative idea to the characteristics of glass and its production processes, closely reproducing the shape and distinctive features of the product in glass. However, the real mission with the Molecola 90-60-90 project was to translate and apply a design concept to glass to create a new icon for Italy. This was done by emphasizing the elegance of the bottle, through its sinuous shape, modeled on the curves of Italian cinema’s 1950s divas. (The bottle is even named after the measurements of these post-war divas – Molecola 90-60-90). Tge bottle is also made of unique textured glass, developed to highlight the tailored architecture of the product. The bottle could almost be a female body draped in a made-to-measure dress.