Honoring the historic decanters originally used in the mid-1990s, Old Fitzgerald Bottled-in-Bond series by Heaven Hill Distillery of Bardstown, Ky., was just released in a new ornate decanter package bound to delight history buffs and whiskey aficionados. The bottlings will be released each spring and fall for the next five years.
Heaven Hill engaged the services of Saxco International LLC (saxco.com) of Horsham, Penn., for the package design. “Our role was to help recreate the look and feel of the Old Fitzgerald diamond decanter reminiscent of the 1950’s era when the brand was bottled in attractive artistic decanters of all shapes and sizes,” explains Jason Craig, regional sales manager for Saxco International. Craig worked closely with the Heaven Hill Distillery new product design team in creating a package which is commensurate with the premium spirit’s special class, authenticity and quality within in its American Whiskey portfolio.