Pregis LLC (pregis.com) has launched Inspyre protective packaging brand. The spectrum of color possibilities help enhance the customer experience with a unique unboxing experience, and provide visual support for cause marketing and/or charitable campaigns.
“As e-commerce continues to grow, brands have less opportunity to physically connect with their customers, oftentimes making the first connection when the product is delivered. In most cases, that product is wrapped with packaging that’s clear or neutral, offering the protection needed, but not really enhancing the unboxing experience,” explained Clint Smith, product manager, Pregis. “Inspyre changes that by using color to heighten the connection between the brand and the consumer.”