Thorndown paints approached Brown&co (B&co, brownandco.co) to create a new brand from scratch that would stand out in this crowded and bland marketplace. The job included a radical tin size overhaul, new messaging, graphics and colors.
The goal was to achieve on-shelf standout in an overcrowded and ‘safe’ category. The outdoor paint market is saturated and addresses only product functionality. At point of sale, range navigation and messaging tends to be confusing and cluttered, with uninspired brands struggling to differentiate themselves.