For its new Popsicle Fruit Pops, Unilever partnered with Smith Design (smithdesign.com), who created a label that emphasizes “made with real” to connect with consumers wanting simple ingredients.
“Popsicle is a brand that consumers recognize and trust,” said Jenna Smith, president of Smith Design. “We wanted to express that by creating a label that makes 'Made with Real Strawberries' the big news, while at the same time reducing and moving the calorie count.”