Barilla Partners with TerraCycle on Recycling Program
Italian food company Barilla is partnering with TerraCycle to provide a free, easy way to recycle its Ready Pasta packaging. The Ready Pasta Recycling Program offers consumers a method of recycling the instant pasta pouches.
“The well-being of our planet, our communities and our consumers is at the very core of Barilla’s business philosophy and operations,” said Giorgio Beltrami, vice president of Research and Development, Barilla America. “Our company is hard at work growing our sustainability initiatives, but we also want to ensure we are empowering our customers to do the same by giving them the tools they need to lessen their environmental impact. The recycling program in partnership with TerraCycle is a personalized solution for our customers and shoppers.”