Spiced Rum Design Intertwines Typography and Illustrations
Industrias Licoreras de Guatemala has partnered with award winning branding and packaging design agency Appartement 103 (appartement103.com) to create the brand identity and packaging design of new premium spiced rum Botran Cobre.
“After visiting Botran's distillery facilities in Guatemala, our team discovered Botran Cobre in its heart: a micro-distillery made of traditional pot stills and crafted savoir-faire. As part of this inspiring journey into Botran’s world, we had the privilege of spending time with Botran’s master distiller, who passionately shared all her knowledge of the product, allowing us to capture the essence and true story of making such refined spiced rum," said Appartement 103’s Creative Director, Julien Zylbermann.