Guadalajara in Mexico hosted 964 of the label and package printing industry’s thought leaders and representatives from 12 Latin American countries recently, who came together to share ideas and help shape the future direction of the industry in the region at this year’s Label Summit. This made it one of the best attended events of its kind to date. The event, held April 24-25 at Expo Guadalajara, united key suppliers and top label and package printing industry stakeholders for a combination of expert-led conference sessions with informative panel discussions, technical and practical presentations, and an expo running for the duration of the event.
Hot conference topics were the growing trends of premiumization (focus on high quality labels and packaging), augmented reality and intelligent labels, which provide increased opportunities for brands to engage with consumers and offer added value, plus the emphasis on consumer experience. The huge growth potential of the Mexican market was also discussed in detail.