Personal care represents a wide gamut of the consumer packaged goods market, with products ranging from diapers and soaps to high-end beauty products. Consequently, it’s difficult to generalize about the packaging that must fulfill demands for such a wide range of products. When it comes to personal care packaging, from the consumer’s point of view, “It’s all about me.”

Consumers are spending more because they want to look better and feel better. Rebecca Vara, vice president of personal products at Berry Global (berryglobal.com), attributes some of these consumer attitudes to the rise of the smart phones and the “ever-increasing selfie lifestyle, where consumers want to look their best in front of the camera all the time.”