RPA Launches Website as Resource on Benefits of Reusable Transport Packaging
The Reusable Packaging Association (RPA) launched a new campaign promoting the value of reusable transport packaging systems for the movement of food from farm, producer or processor to point of sale that includes a new website to serve as the central platform to communicate the total supply chain performance advantages of reusable transport packaging (RTP).
Reusable packaging has a long history of effective use for the transport of food, and modern product technologies and supply chain operations are enabling increasing opportunities for reuse. “Reusable Transport Packaging is today’s way to move product,” said Tim Debus, RPA President & CEO. “Everyone in the supply chain, from farm to retail, is laser-focused on driving consumer satisfaction, shopper loyalty, and profitable growth in a way that is sustainable and minimizes environmental impact. End-to-end and back again, RTP supports these goals. It is today’s way to save and today’s way to sell.”