Hero Clean worked with Berlin Packaging (berlinpackaging.com) to develop a rugged, military-inspired line of packaging for their laundry detergent products specifically catered to men to help eliminate the worst odors, remove stains and bring a new, manly scent to the marketplace.
Leaving fancy design or obscure shapes behind, Berlin Packaging transformed a standard 64 oz. polypropylene square container and added full wrap in-mold labeling on both the container and the rugged, tamper evident snap-on lid. The charcoal gray color shows off a masculine vibe, referencing not only the auto care segment, but the military, which is essential to the brand's story.