Fine & Raw Chocolate Revamps Packaging for Natural Look
FINE & RAW, a craft chocolatier based in Brooklyn, N.Y., has launched its redesigned signature line, featuring colorful packaging, two new flavors and thinner bars.
Daniel Sklaar, FINE & RAW founder, acted as art director on the redesign. The brand shifted its wrapper artwork to a natural look that reflects its chocolate creations. The compositions, which incorporate floral imagery and vivid colors, trend against the industry’s predisposition towards linear, non-organic patterns.