Summer is prime time for limited edition, seasonal beverages. This year, there is a multitude of new craft beer varieties, sparkling drinks, wine and more, as brands like to mix things up and attract consumers seeking new, fresh and flavorful drinks. Refreshed designs, structure changes and styles are normal. This year, consumers are seeing more interactive packaging, as well as a nostalgic look back to one of our Founding Fathers.
According to PMMI’s (pmmi.org) executive summary of its 2018 “Beverage Trends in Packaging and Processing Operations” report, plastic will remain the top packaging material for beverage products, with 37 percent growth in plastic bottles and 45 percent in pouches projected through 2028.