Crispy Green, a freeze-dried fruit snack unveiled a brand overhaul, including a new look for its packaging across its entire line of Crispy Fruit. The bold brand color palette and added “focus on fruit” was a collaborative design effort by Crispy Green’s brand and packaging design firms, Fastlane Communications LLC (fastlane.co) and Foerstel Design LLC (foerstel.com).
The brand makeover includes a new logo, logo icon, typography and photography treatments, primary and secondary color palette, and supporting messaging platform to support its active, healthy lifestyle positioning.