Smart and Sustainable Packaging Trends Can Coexist
Smart and sustainable packaging trends have gathered pace across the globe. Recent innovations are demonstrating that both the packaging trends can coexist and grow harmoniously, says leading data and analytics company GlobalData (globaldata.com).
According to the company’s global consumer survey in Q1 2017, half of consumers globally find the concept of interactive packaging "exciting" or "nice to have," while 8 percent even consider it to be ‘essential.