L'Oreal and Avery Dennison Work Toward Eliminating Label Waste
Avery Dennison Corp. (averydennison.com) and L’Oréal Australia, and Australian waste management company Wasteflex, are collaborating on a recycling program to deliver zero waste to landfills.
The liner recycling program will help brands divert glassine paper liner (waste from label application process) from landfills into recycled products. Through this program, L’Oréal Australia will divert over six tonnes of glassine paper liner in Australia into recycled paper for use in the recycled paper industry.