PepsiCo to Reach Customers in Home with Purchase of SodaStream
PepsiCo has announced plans to acquire at-home carbonated drink maker SodaStream for $3.2 billion. The deal gives PepsiCo a new avenue to reach customers — in their homes.
"We get to play in a business — home beverages — where we don't play," PepsiCo CFO Hugh Johnston told CNBC.