U.K. handwash brand Carex is celebrating its 25th anniversary with a portfolio refresh by brand and packaging design agency PB Creative (pb-creative.com). The agency worked on defining a core brand message and bringing balance and unity to the packaging portfolio.
To achieve this, PB Creative developed an iconic droplet device to reflect Carex’s USP as the leading antibacterial handwash brand, and create synergy across the Core, Fun Editions and new Advanced ranges. The new design encapsulates the core brand message — ‘Cleaning, Caring & Protecting’ — and also allows future growth.