Tailspin has made a splash in the RTD gin category with gin splash drinks in two flavors. First, the brand needed a compelling brand name, look and personality that would appeal to a new generation of consumers. Enter, Chase Design Group.
The agency started by exploring a name for the brand that would be approachable, fun and playful. They hit on the name Tailspin and paired it with a cheeky monkey as a secondary icon for the brand. “We wanted to convey a look of flavorful refreshment mixed with a feeling of heritage inspired by the elegant craft and attention to detail that goes into the creation of a fine gin and it’s label, “ said Dave Carlino, senior art director, Chase Design Group. “Tailspin is the younger, light-hearted, cheeky millennial grandchild to Grandpa Gin,” he adds.