"Better for You" Super Coffee Hits Shelves with New Design
Kitu Life ready-to-drink super coffee is a "better for you" energy drink alternative just out with a new design by Tigre Creative (tigrecreative.com). The super coffee, made with 150 ml of caffeine with 10 g protein and 5 g of MCT oils, was created by the DeCicco brothers (Jordan, Jim and Jake) when they appeared before ABC’s Shark Tank judges this past February. While they didn’t go home with a deal, they did see a nice bump in sales and interest.
As the brothers geared up for a national launch, they called on Tigre to help. Tigre guided them in a master brand strategy, clear messaging and a visual language and design. Tigre developed a strategy for the business based on the passion of the brothers and their authentic beliefs, identified their target consumer, and created messaging to translate their beliefs internally and externally. The core message: “Change Your Energy, Change Your World,” came out of this strategy.