E-commerce packaging is still evolving and finding its place within the online purchase loop. With new technologies streamlining checkout processes making every click count, brands are discovering the importance of packaging’s role in consumer happiness. Free returns being standard practice magnify the effect that poorly delivered experiences can have by increasing return rates and negative comments on social media — and take you from a 5-star to a 2-star product in no time.
We collaborate with many startups in search of the secret sauce to deliver memorable unboxing moments worthy of sharing on social media and creating a viral storm of press. The truth is: there is no secret, no algorithm and no sauce. Simply put, you have to envision the consumer experience and understand the needs and expectations of each brand’s target market. Every brand is different, so taking too much inspiration from others will only deliver an experience lacking in brand authenticity. Let your brand pillars do the heavy lifting and allow packaging to guide consumers through them.