Satisfaction with Packaging Increases Nearly 50% in Six Years
Consumers are increasingly satisfied with their overall experience with packaging, which has increased by 46 percent over six years, according to the 2018 Packaging Matters study from WestRock (westrock.com), a leading provider of differentiated paper and packaging solutions. Findings from the study indicate brands are keeping up with — and responding to — consumer preferences.
Conducted online by researchers at Reputation Leaders among 5,000 U.S. adults ages 18 and older, the study identifies three key components of packaging that matter to them and impact shopping decisions: functionality, trust and aesthetics.