Pregis LLC (pregis.com) is adding new pink and black color options to its Inspyre protective packaging brand. The new colors join the initial “water blue” color offering to help enhance the customer experience and also provide visual support for cause marketing and/or charitable campaigns. Additionally, an even wider array of custom colors can be manufactured.
“Because consumers continue to shift toward e-commerce purchasing, companies no longer have the opportunity to physically connect with them at the point-of-sale. Increasingly, the unboxing experience is when the first physical connection takes place. Using color can go a long way in heightening that experience and solidifying the connection between the brand and the consumer, especially in an environment where clear or neutral protective packaging is the norm,” explained Clint Smith, product manager, Pregis.