The UK’s number one baby food brand Ella’s Kitchen has moved into the frozen category for the first time under a new brand architecture and identity by independent brand and design consultancy Biles Hendry (bileshendry.com). The new  range of healthy, tasty and convenient frozen products features a playful identity that appeals to both children and adults.

Already with a range of organic and convenient food for little ones, Ella’s Kitchen identified an opportunity to deliver a range of frozen products for a broader age range including older children.