Berry Global Group Inc. (berryglobal.com) has launched a range of cannabis packaging solutions: Embark, a line of packaging designed for cannabis flower and edible products. Berry’s Blue Clover Studios developed the Embark packaging concepts through user-centered design research, with child-resistance (CR) features that support ease of use for adults.
“As with all of our user-driven innovation projects, our focus around Embark was to deliver an experience and fulfill unmet needs for the end consumer while delivering on critical performance values for the brand owner,” said Scott Fisher, design director at Blue Clover. “We believe these package formats are truly unique in their ability to deliver on those values.”